About The Fridge

The Fridge is the official newsletter of The Media Kitchen. The Fridge is a compilation of the ideas, insights, and independent thinking you have come to expect from us at TMK.

Why The Fridge, you ask? Because that is where everything important goes. Cut out an interesting article? Post it on the fridge. Save the date? Post it on the fridge. Great picture? Post it on the fridge. Got an A+ in English? Post it on the fridge. So, it’s only natural that when The Media Kitchen has news to share, we “post it on The Fridge.”

Tuesday, November 23, 2010

The Evolution of Our Data-Driven Ecosystem by Darren Herman

Hi all, from time to time, I contribute articles to different industry websites and today, my piece on the Evolution of the Data-Driven Ecosystem was posted on AdExchanger.com. The link to the story is here: http://goo.gl/1bFZD

We think this is very important because we created Varick Media Management (VMM) for this vision. The importance of VMM for our go-to-market strategies and execution is key as the world adapts data-driven approaches.

Enjoy reading.

Darren
Posted by TMK's The Fridge at 2:01 PM

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